About Us

JB Simpson Jewellers is renowned for its exquisite craftsmanship and timeless designs, blending traditional elegance with modern flair. Each piece reflects meticulous attention to detail and a passion for quality, making it a symbol of sophistication and luxury. From dazzling diamond rings to intricately designed bracelets.

JB Simpson Jewellers custom designs will cater to your style, within your budget and in a reasonable timeline.

Whether for a special occasion or everyday elegance, their collections offer something extraordinary for everyone. Explore the allure and craftsmanship that define JB Simpson Jewellers today.

Your Vision is our next Project

Uncompromising Quality…

Custom Designed Jewellery by J.B. Simpson Jewellers Create a beautiful, unique gift for your special someone when you turn to the artisans at J.B. Simpson Jewellers Inc. in London, Ontario. We create custom jewellery in platinum and gold, giving you the perfect way to commemorate life’s biggest moments.

Established in 1970

Master Goldsmith Jim Simpson, began his relentless pursuit to create fine quality jewellery designs for his clients for excellent value. In 1983 and 1986 respectively, sons Jason and Joel were formally trained by Jim and apprenticed at his side.

Our multi-generational skills and trade secrets give us an edge over most retail merchandising jewellery stores. You can be guaranteed advice that favour you, our valued client!

Custom fitted wedding bands Can’t find a true matching wedding band?

This is a proud specialty that we are rarely matched! Let our experienced designers guide you easlity to a wedding band you will love without stealing the thunder from your Engagement ring. …simplify the process. We understand the importance of reliable and up-to-date information in today's fast-paced world.

Our Process

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Alyssa Westman

Client
star 5 / 5.0

Dear Jason, Thank you so much for your Beautiful work in creating our wedding rings! They are truly stunning, your attention to detail, quality, craftsmanship are evident. You were a pleasure to work with. We LOVE our rings. They are so special. We’ll be seeing you in the future we’re sure.

Matt McAllister

Client
star 5 / 5.0

I had a wonderful experience shopping at J.B. Simpson. Jason was extremely helpful in helping with an engagement ring at our initial consultation. He was informative, he listened to what we were looking for, and didn’t try to pressure us or upsell.

Yodaman Solo

Client
star 5 / 5.0

I’m not one for jewelry but from what I heard from my mom who deals with JB Jewellers they are great to work with. I saw it first hand when we paid them a visit. Their establishment is well maintained and clean and nicely presented. They were very friendly. 👍

Sean Thomas

Client
star / 5.0

Jason is great guy when it comes to repairing your broken necklace! I took it in and In about a couple days it was ready for me , he’s got good deals with chains, he even stayed back for me when he was suppose to close just to wait for me to get my chain I bought, very nice guy , hands down best jewelry in London Ontario!

Heidi Freiter

Client
star 5 / 5.0

This review is long overdue. Joel at Simpsons jewellers was incredibly patient as we selected the right stone for my engagement ring. Joel brought in incredible sapphires for my one of a kind ring. He was meticulous with the design and creation of my band/ring and it’s stunning. I wish I could add a picture to this review. Joel was attentive during the whole design and creation process and kept us up to date with any new steps. Joel had creative solutions for fitting my band for those of us that have large knuckles and thinner finger bases. If I’m lucky enough to get any more jewelry in the future we will be coming to see Joel at Simpsons Jewellers for a beautiful one of a kind piece.

Joihn Charlton

Client
star 5 / 5.0

The best Jewellers in London, if you want cheap and the same as everywhere else go to Walmart for jewelry, if your looking for that genuine custom one of a kind piece that isn't overpriced mall junk this is the spot, Joel and Jason will take the time to create your special piece for that special moment and for sizing and repairs these are the masters.

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about us

At JB Simpson Jewellers, we are passionate about crafting unique and timeless jewellery. Our focus on quality and personalized service ensures that every piece tells a story and reflects the wearer's individuality.