If you are looking for the perfect diamond, you have come to the right place. Our site features the world's top diamonds and jewellery. We work with some of the leading jewellery designers and diamond specialists in the industry. Explore our site today to find your perfect diamond.
Embark on a journey of personalization and elegance with JB Simpson. Whether you're dreaming of a bespoke engagement ring or a custom piece to commemorate a special moment, we transform your vision into a timeless treasure.
Celebrating the Art of Fine Jewellery Craftsmanship
Discover the intricate craftsmanship that sets JB Simpson apart. From our hand-selected gemstones to our meticulous attention to detail, every piece is a testament to the art of fine jewellery making.
Experience the beauty of diamond jewellery and find your perfect piece for a special occasion. Find the perfect diamond for any special occasion, from engagement rings and wedding bands to anniversary and Christmas gifts.
Diamonds are forever Customize The Jewel Of Your Dream
JB Simpson Jewellers excels in crafting bespoke designs that embody elegance and personal style. Each custom piece is meticulously created to reflect individual stories and aspirations, ensuring timeless beauty and unmatched craftsmanship. Discover the artistry of JB Simpson's and transform your vision into a masterpiece to cherish forever.
JB Simpson Jewellers exemplifies modern elegance with its sleek designs and exquisite craftsmanship, creating pieces that blend sophistication with contemporary flair. Each creation reflects a timeless allure, making a statement in any setting with its distinctive style.
Jewellery is more than just an accessory; it’s an expression of who you are. At JB Simpsons, we offer a wide range of exquisite pieces crafted from the finest materials—precious metals, vibrant gemstones, and timeless designs. Whether worn on the body or as part of your attire, our jewelry adds a touch of elegance and sophistication to every moment.
Our accredited H.R.D. certified Diamond grader will assess each piece of jewellery to industry standards. Each appraisal includes a picture of the piece, and a comprehensive explanation of quality, weight and size. We also provide estate and probate evaluations.
Dear Jason,
Thank you so much for your Beautiful work in creating our wedding rings! They are truly stunning, your attention to detail, quality, craftsmanship are evident. You were a pleasure to work with. We LOVE our rings. They are so special. We’ll be seeing you in the future we’re sure.
Matt McAllister
Client
5 / 5.0
I had a wonderful experience shopping at J.B. Simpson. Jason was extremely helpful in helping with an engagement ring at our initial consultation. He was informative, he listened to what we were looking for, and didn’t try to pressure us or upsell.
Yodaman Solo
Client
5 / 5.0
I’m not one for jewelry but from what I heard from my mom who deals with JB Jewellers they are great to work with. I saw it first hand when we paid them a visit. Their establishment is well maintained and clean and nicely presented. They were very friendly. 👍
Sean Thomas
Client
5 / 5.0
Jason is great guy when it comes to repairing your broken necklace! I took it in and In about a couple days it was ready for me , he’s got good deals with chains, he even stayed back for me when he was suppose to close just to wait for me to get my chain I bought, very nice guy , hands down best jewelry in London Ontario!
Heidi Freiter
Client
5 / 5.0
This review is long overdue. Joel at Simpsons jewellers was incredibly patient as we selected the right stone for my engagement ring. Joel brought in incredible sapphires for my one of a kind ring. He was meticulous with the design and creation of my band/ring and it’s stunning. I wish I could add a picture to this review. Joel was attentive during the whole design and creation process and kept us up to date with any new steps. Joel had creative solutions for fitting my band for those of us that have large knuckles and thinner finger bases. If I’m lucky enough to get any more jewelry in the future we will be coming to see Joel at Simpsons Jewellers for a beautiful one of a kind piece.
John Charlton
Client
5 / 5.0
The best Jewellers in London, if you want cheap and the same as everywhere else go to Walmart for jewelry, if your looking for that genuine custom one of a kind piece that isn't overpriced mall junk this is the spot, Joel and Jason will take the time to create your special piece for that special moment and for sizing and repairs these are the masters.
Stay in the Know with JB Simpson
Join our community of jewellery enthusiasts and be the first to hear about our latest collections, design inspirations, and exclusive events. Our newsletter brings you expert tips, trends, and stories that celebrate the art of fine jewellery. Plus, enjoy exclusive offers and discount coupons sent directly to your inbox from time to time. Sign up today to stay connected with everything JB Simpson has to offer.
Articles from our blog
Jewellery can be used to express personal style, to commemorate special occasions, or simply to add a touch of glamour to an outfit.
CHOOSING A
DIAMOND
J. B. Simpson Jewellers is committed to providing each client the finest diamond available for the best value. Purchasing a diamond is easier than many believe. The first step is to determine what amount you would like to spend. Diamonds can vary greatly in price relative to the quality desired.
Today, you have the option of a
Natural Diamond or a Lab Grown Diamond.
See more information here:
Natural vs Lab Grown Diamonds
Explore the 4 ‘C’s’ of diamond quality below…
BUY NATURAL DIAMONS BUY LAB GROWN DIAMONDS
CHOOSE A SHAPE AND STYLE OF YOUR
D I A M O N D
CHOOSE THE
C A R A T S I Z E
CHOOSING THE
C U T Q U A L I T Y
The ideal shape for a diamond to attain the optimum light dispersion is the round brilliant cut. Quite simply put, the round shape is symmetrical, each facet is perfectly aligned. A Round Brilliant Cut Diamond has 58 facets, 33 on the crown (top) and 25 on the pavilion (bottom).
IDEAL DIAMOND
P R O P O R T I O N S
The Grading Process to determine if a diamond is cut to its optimum brilliance can be classified as follows:
CHOOSING THE
C L A R I T Y
Deciding what quality or clarity is relative to your budget and desire to own a diamond free of natural imperfections. Inclusions within a diamond act as obstacles to the light entering and dispersing from the stone.
Large or plentiful inclusions block light refracting within the diamond and diminish the overall brilliance and scintillation.
J. B. Simpson & Sons strongly recommend the clarity grade of VS2- SI 1 Clarity or better. Location of the inclusions are vital; a diamond with marks (preferable white or clear) that are near the outer edge will have the least impact on light travelling within the stone.
The advantage to our client is a diamond with optimal brilliance, for a good value.
The clarity of a diamond is graded using a microscope or eye loop at 10 power (10 times our eye as 20/20) by the amount and size of imperfections within the stone. These imperfections can be clear, white or black.
FLAWLESS – is free of imperfections internally and on the surface.
INTERNALLY FLAWLESS – free of internal imperfections, surface blemishes present.
VVS – very, very slightly included- inclusions difficult to see @ 10 power.
VS -very slightly included-inclusions difficult to see @ 10 power.
SI – slightly included, inclusions visible @ 10 power, difficult to see with unaided eye.
I – imperfect, inclusions visible to the untrained and unaided eye.
CHOOSING THE
C O L O U R
Clear and colourless is a diamonds natural beauty. When choosing the colour of your diamond, the first question is, will the ring (mounting) be yellow gold, white gold or platinum? If the mounting is white, you want to choose a colourless diamond i.e.: D, E ,F, or G colour.
If the mounting is yellow, you can choose a diamond with a slight tint of yellow, i.e.: H, I or J colour. A white ring will reflect near colourless light around the diamond, whereas a yellow ring will reflect tints of yellow around the diamond. As an example,. This simple fact will determine your investment in colour quality.
Natural Diamonds
Natural diamonds are formed by the heat and pressure of the Earth, from 1 to 3 billion years ago, making a natural diamond the oldest thing you will ever touch.
The cost of mining, sorting, cutting, polishing and distribution of natural diamonds have a cost that exceeds that of man-made diamonds. Therefore, the residual value of a Natural diamond will always be greater.
Natural diamond companies are committed to controlling and reducing their environmental impact, as well as protecting through conservation projects three times more land than they use.
The natural diamond industry supports the livelihood of 10 million people globally. Together, the world’s leading diamond producers create $16 billion net positive socioeconomic and environmental benefits annually in countries where they operate–80% of which stays within local communities.
Researchers are using the rocks in which diamonds are found called kimberlite to absorb carbon dioxide from the atmosphere, in a ground-breaking research program with the aim to reach carbon neutrality within this decade.
The environmental impact of a one carat, polished natural diamond is about the same as the environmental impact in manufacturing 3 smartphones.
Lab Grown Diamonds
What is Lab-Grown Diamond?
Lab-Grown Diamonds are optically, chemically, and physically, identical to natural diamonds and are created in a lab by scientists. Lab-grown diamonds provide the same luxurious diamond at flexible price points to fit anyone’s lifestyle. Lab-grown diamonds also offer the opportunity of a larger carat weight at lower costs.
Lab-Grown Diamonds with GIA or IGI Reports have a Laser inscribed ID number that offers the ultimate safeguard.
What Is the Difference Between Lab-Grown and Natural Diamonds?
Optically:
Indistinguishable from the naked eye, lab-grown diamonds present the same visible qualities as their natural counterparts.
Chemically:
Lab-grown diamonds are not simulants. They are formed from rough crystals taking an average of 2–4 weeks.
Physically:
To confidently tell lab-grown and natural diamonds apart, advanced instruments are needed to detect the physical aspects.
How are Lab-Grown Diamonds Created?
Lab-Grown Diamond manufacturers operate in highly controlled lab environments using one of two methods: High Pressure High Temperature (HPHT) or Chemical Vapor Deposition (CVD).
Both processes begin with a diamond seed and result in a Lab-Grown Diamond. During the HPHT method, the scientist places the diamond seed in a growth chamber (apparatus), heats it to 2,700–3,100 degrees Fahrenheit, and exposes the seed to a pressure of 725,000 pounds per square inch, similar to the process that takes place in Earth’s mantle. The diamond seed remains under these intense conditions for varying lengths of time.
The CVD method of Lab-Grown Diamond creation begins with flat diamond slabs placed in a reactor. The reactor is injected with Methane gas. The gas is exposed to microwaves which cause it to break down into its comprising atoms and generate a carbon-rich plasma cloud. The carbon atoms in the plasma connect with the diamond slabs and create new layers, resulting in slow vertical growth.
Both the HPHT process and the CVD process produce Type IIa colorless Lab-Grown Diamonds, equal to some of the rare and sought-after types of Natural Diamond. These processes can also be adjusted to produce colored Lab-Grown Diamonds.
Summary
The residual value of a Lab Grown diamond is increasingly difficult to know in the future. The cost to produce each one has become stable enough in the last few years that the industry, in general, has been much more accepting of the market pricing.
The original man-made diamonds produced by General Electric back in the 1950’s were about 10 times the cost to actually mine a rough diamond! Today, the cost is about 10 times less in some cases.
We tell our clients that the cost is so much less for a man made diamond, it may be a more suitable purchase for our younger generations dreaming of a furnished house!
One very important note is that we cannot guarantee that the value of a Lab Grown Diamond will be sustainable in the future. However, the cost to physically mine natural diamonds will continue to be more expensive because of input costs.
Either way, we are happy to discuss the options available.
For more information:
https://www.naturaldiamonds.com/diamond-guide/natures-difference/
CHOOSE A COLOUR
G E M
PROPERTIES:When selecting a coloured stone certain properties of the gem should be understood. Some gems are much more durable to everyday wear then others. For example, sapphires and rubies with stand everyday wear, while opals and emerald should be worn on occasion. If a fragile stone is mounted in a ring it will endure much more wear than if it were mounted in a pendant. J. B. Simpson & Sons can recommend and design mountings that will protect fragile gems enabling increased wear.
SATURATIONWhat we look for in a fine or gem quality stone is consistency and fluency of colour. This does not imply a very dark or light colour, but a balanced fullness that has a slight transparency.
LUSTREThis is a very important aspect of grading colour stones. Since coloured stones have different Reflective and refractive characteristics than that of a diamond, some light will travel within the gem and be lost through the pavilion (or belly) of the stone. It is the wave-length motion of colour glistening as if the colour was alive. The difference between very good lustre and poor lustre is obvious to the untrained eye.
CLARITYCertain coloured stones characteristically have more inclusions or flaws than others. However, gems with minimal blemishes, or in some cases no inclusions at all, command the highest value.
CUTColoured gems are available in all shapes as well. Most stones can be facetted like a diamond, except gems like opal and turquoise. These gems are cut and polished into a cabochon shape (an oval or round polished dome shape).
The proportions of coloured stones are generally different from diamonds. The pavilion (or belly) of the gem usually has more depth and slightly different angles. This greater surface area allows for more facets, which, increase the internal reflection of light and overall lustre of the gem. The faceting of a gem must be symmetrical, sharp and clean to attain a very good cut grade.
CHOOSE A
METAL
… and Platinum vs White Gold
J. B. Simpson & Sons specialize in platinum jewellery. Our craftsmen are capable of designing and manufacturing absolutely anything desired.
When choosing the metal of preference, Platinum, 19kt, 18kt., 14kt., 10kt., yellow, white, rose or green colour, certain principals may help when making your selection.
Platinum is the resounding choice for rare and collection quality Diamonds and Gems.
Yellow, rose and green gold with high pure gold content, like 18 kt. tend to be softer and more malleable. If it is a ring we are designing, then the piece is made slightly heavier, which in turn gives it more strength.
White gold is the hardest and most durable of the gold combinations, and commands the strength required to resist everyday wear.
We recommend higher karats of gold for Earrings and other piercings. The smaller alloy (base metal) content causes less skin irritation. Oils from our bodies, particularly pierced areas occasionally react with nickel or copper alloys.
Titanium, Tungsten, Cobalt, Vitalium, Stainless Steel and Ceramic are also viable alternative metals for Gents wedding bands; costing a fraction of the price of gold.
P L A T I N U M
P r o p e r t i e s o f p l a t i n u m a r e a s f o l l o w s:
Most precious white metal naturally, minimum 85 % pure platinum, mixed with either Iridium, Ruthenium or cobalt alloy to provide desired strength and hardness.
Platinum is a very dense material, malleable but fantastic friction wear. It is a very clean and hypoallergenic metal that doesn’t oxidize. Its natural patina is steel white and this is why platinum is the preferred metal to use with diamonds.
Incredibly detailed platinum filigree jewellery designed and fabricated at the turn of the 20th century, is still structurally sound with very little wear. Engraved patterns remain in very good condition, even after 100 years of wear!
Platinum will scratch and get little Dings, but since the metal displaces itself, it can actually be pushed or burnished back to its original shape. Our craftsmen thoroughly enjoy designing and fabricating with platinum
W H I T E G O L D
P r o p e r t i e s o f w h i t e g o l d a r e a s f o l l o w s:
Pure yellow gold (24karat) is alloyed (pigmented) to a white colour, very hard with very good friction wear.
The main ingredient of white gold alloy is nickel, which is not as sterile. White gold will oxidize over time in areas that are hidden from friction wear, i.e. inside edges of claws etc. The natural patina of white gold has a slight overtone of yellow, basically because the majority of the mixture is pure yellow gold. The higher karat gold (i.e. 18 karat) has higher pure yellow gold content, so 18 kt. white gold has more yellow overtones than 10 kt. white gold.
19kt white gold is the White gold metal of choice. It is a super white alloy that resists tarnishing very well. It is similar to Platinum in colour; without the strong yellow overtones found in 14kt and 18kt white gold. Rhodium plating is not necessary. 19kt white gold is extremely resilient to everyday wear- the hardest of the gold karat combinations!
There is another alloy option to white gold is Palladium. This metal is in the platinum family. The mixture with pure yellow gold results in a much whiter in colour that will not oxidize yellow overtones. Unfortunately, the price of palladium can be 50% to 75% of platinum, so our clients usually opt for white gold or platinum.
RHODIUM PLATING
A counter measure for the yellow overtones of white gold is Rhodium Plating. This process essentially covers the portion of white gold with a platinum like metal called Rhodium. The plating is very white, but with normal everyday friction wear will periodically require re-plating. This will usually cost $ 60.00 – $ 200.00 (depending on the surface area of the piece). J. B. Simpson and Sons recommend this process for pendants and earrings- minimal friction wear helps the plating last for a long time. Rings and bracelets endure much more wear and tear so frequent re-plating costs could eventually have paid for the upgrade to platinum or 19kt white gold..
